Cygnet, the ultra-luxe Welsh gin brand known for its distinctive approach to crafting premium spirits, has officially brought its first non-alcoholic expression stateside. Following its successful debut in the United Kingdom earlier this year, the non-alcoholic gin—appropriately named Infinity—made its official United States introduction this week against the backdrop of the Arizona desert, marking a significant milestone for the brand as it expands its footprint in the rapidly growing market for elevated, alcohol-free lifestyle options.
The new spirit made its high-profile American debut at the Re:Well wellness retreat in Arizona, an intimate four-day gathering designed to allow guests to reset, unwind, and practice intentional living. The retreat’s core philosophy—anchored by the ability of attendees to tailor their weekend entirely to their own personal desires and wellness goals—served as a natural counterpart to the ethos behind Infinity’s launch. Cygnet’s leadership believes that mindful, intentional drinking should never feel like a compromise or an exercise in mere restriction, but rather about selecting what perfectly fits the moment at hand.
For founder and world-renowned classical singer Katherine Jenkins, the motivation behind creating a sophisticated non-alcoholic alternative stems directly from her professional life and personal routine. As someone who deeply appreciates the sensory ritual and social pleasure of enjoying a gin-based drink, Jenkins often finds herself abstaining from alcohol before major vocal performances. Recognizing this firsthand, she noted how limited and uninspired the choices can feel for individuals seeking something truly special and complex without the alcohol content. Sharing a communal moment with a glass in hand, she emphasizes, should never require a compromise in quality, taste, or experience.
This philosophy was woven directly into the fabric of the Re:Well experience, where guests were invited to explore the new Infinity expression through a series of bespoke cocktails designed around personal mindfulness rather than standard bar menus. Instead of approaching the bar at the Miraval Resort and Spa with a traditional drink order, patrons were asked to consider their personal intention for the moment. From there, they could select from three thoughtfully formulated non-alcoholic cocktails: Clarity, Vitality, and Stillness, each representing a specific mental state or goal to be discovered throughout their wellness journey at the retreat. In a charming and tactile touch, every single tipple was served alongside a piece of plantable seed paper that matched the chosen intention, bridging the gap between mindful consumption and sustainable growth.
The meticulous attention to detail that defined the retreat experience was similarly applied to the crafting of the non-alcoholic spirit itself. Rather than developing an entirely separate, watered-down botanical formula for its alcohol-free alternative, Cygnet chose a far more sophisticated path. The brand begins its process with its established Cygnet 22 gin and subsequently removes the alcohol through a specialized re-distillation process. Because the removal of alcohol can occasionally strip away certain defining characteristics of a spirit, the production team then carefully reintroduces juniper and coriander to rebuild and sharpen the flavor profile.
To elevate the liquid beyond a standard botanical water and give it the depth expected of an ultra-luxe offering, a curated blend of functional ingredients was integrated into the recipe. Lion’s Mane mushroom, Siberian ginseng, Schisandra berry, capsicum, and chrysanthemum were added to the mix, resulting in a rich, complex, and invigorating flavor profile that stands proudly alongside its alcoholic counterparts.
Matteo Fantacchiotti, the brand’s partner and chairman, highlighted the significance of the release in a recent press statement, noting that with Cygnet Infinity, the company is once again redefining the boundaries of what luxury spirits can achieve. According to Fantacchiotti, the brand set out from its inception to establish itself as a true luxury icon, and the introduction of Infinity sets an entirely new standard within the broader non-alcoholic spirits category. He added that the creation serves as tangible proof that true innovation is not a matter of corporate size, but rather the result of clear vision, creative courage, and an uncompromising pursuit of excellence.
Cygnet was originally founded in 2022 by the creative and entrepreneurial husband-and-wife duo of Katherine Jenkins and filmmaker Andrew Levitas. The brand was born out of a very specific personal quest: to create a gin that was significantly gentler on Jenkins’s delicate vocal cords than traditional spirits, which can often dry out or strain the voice over prolonged periods. To achieve this, the company’s spirits are crafted with a signature base ingredient of manuka honey, which is well-regarded for its soothing properties and ability to protect the throat, paired alongside other calming botanicals such as bee pollen and chamomile.
Since its inception, the brand has developed a dedicated following with a carefully curated portfolio that includes Cygnet Dry Welsh Gin, the aforementioned Cygnet 22, and Cygnet 77, which is aged in Welsh whisky oak barrels. The addition of Infinity to this lineup represents a natural evolution for a brand that prioritizes both vocal wellness and uncompromising luxury. The new non-alcoholic spirit is now available for purchase, retailing for $40 on the brand’s official website, bringing its sophisticated approach to intentional drinking to a wider American audience.
