Curtis International, a prominent manufacturer and distributor of consumer and commercial appliances and electronics, has officially announced that it has entered into an exclusive licensing agreement with Kenmore. Under the terms of the newly minted partnership, Curtis International will take on the responsibility of manufacturing, distributing, and marketing Kenmore-branded appliances across major consumer and commercial categories throughout the North American market.
This strategic alliance brings together two powerful forces in the home appliance sector: the enduring heritage and high level of consumer trust associated with the Kenmore brand, which has remained a household name recognized by millions of consumers for generations, and Curtis International’s extensive manufacturing capabilities, sophisticated product development expertise, and vast, well-established retail and distribution network. By uniting these strengths, the collaboration aims to revitalize and expand the presence of Kenmore products across the United States and Canada, ensuring that the legendary brand continues to meet the evolving needs of modern households and commercial clients alike.
Under the comprehensive agreement, Curtis International is set to significantly broaden the existing Kenmore appliance portfolio across a wide range of essential product categories. These will include refrigeration units, small kitchen appliances, commercial-grade appliances, and various other major appliance segments. The partnership has been carefully designed to deliver a broad, diverse selection of products that seamlessly combine the Kenmore brand’s longstanding reputation for reliability and performance with Curtis International’s proven capability to develop, source, manufacture, and distribute goods efficiently and at scale.
Aaron Herzog, Chief Executive Officer of Curtis International, emphasized the significance of the partnership and the value it brings to the company’s broader operational strategy. "Kenmore is one of the most recognized and trusted names in appliances, with a remarkable history of serving American and Canadian consumers," said Herzog. "We are excited to partner with Kenmore and build on that legacy by bringing innovative, high-quality products to consumers and businesses across North America. This agreement represents a significant expansion of our appliance portfolio and creates tremendous opportunities for both organizations."
The landmark agreement serves to further strengthen Curtis International’s position as a highly diversified manufacturer and distributor within the competitive consumer goods and appliance landscape. Industry observers note that alliances of this scale allow established manufacturing partners to leverage legacy brand equity while injecting fresh momentum into product lines through advanced supply chain logistics and modern manufacturing techniques.
According to the companies, the first wave of new products developed under this exclusive licensing agreement is officially expected to launch in the fourth quarter of 2026. This initial rollout will pave the way for additional categories and subsequent product generations to be introduced to the market over time, ensuring a steady stream of innovation for retailers and end-users.
Matthew Robbins, Chief Executive Officer of Kenmore and Brands, echoed the enthusiasm surrounding the collaboration and highlighted the shared commitment to quality and customer satisfaction that has defined the brand’s century-long existence. "For over 100 years, Kenmore has been one of North America’s most trusted names in quality appliances," said Robbins. "We look forward to our partnership with Curtis International to continue to grow and delight customers in the US and Canada."
