November 9, 2026
piaget-unveils-the-camouflage-watch-in-latest-collaboration-with-the-andy-warhol-foundation

During his lifetime, legendary Pop Art pioneer Andy Warhol amassed an impressive and deeply personal collection of wristwatches. Among his favored timepieces were creations from the prestigious Swiss luxury watchmaker Piaget, including roughly seven pieces that he famously wore and cherished. Now, continuing a modern-day creative partnership rooted in shared histories of design and vibrant self-expression, the historic maison has once again teamed up with the Andy Warhol Foundation for the Visual Arts to introduce a breathtaking new homage to the artist directly to the wrist.

Meet the Camouflage watch, an extraordinary new creation directly inspired by Warhol’s iconic Camouflage self-portraits, a striking series of works that the visionary artist crafted in 1986 toward the end of his prolific career. True to the limited and exclusive nature of both high art and fine watchmaking, just 86 individual pieces of this distinctive iteration of the Andy Warhol watch will be produced for collectors worldwide.

To bring this masterpiece to life, Piaget took the bold, unnatural colors splashed across the American creative’s face in the original portrait series and meticulously translated them directly onto the dial. In this intricate execution, rich sodalite and vibrant turquoise stones serve as the absolute stars of the composition, arranged in mesmerizing waves of deep, expressive blue. These ornamental stones are paired alongside satin-finished yellow gold and polished rose gold elements, adding exceptional texture, depth, and three-dimensional realism to the classic camouflage aesthetic.

Constructing this wearable canvas is no small feat of engineering and artistry. Piaget uses 27 individual stone and metal pieces in all to construct the mesmerizing dial. Bringing the complex arrangement of blue and warm, shimmering hues to life required over 100 hours of intensive research, development, and master craftsmanship from the brand’s elite artisans.

Beating away safely inside the distinctively gadrooned white-gold case lies Piaget’s high-performance 501 P1 caliber. This sophisticated automatic mechanical movement effortlessly powers the sleek dauphine hands sweeping across the face while offering a reliable 40-hour power reserve for daily wear. Flipping the watch over reveals another intimate nod to its namesake: collectors will catch a glimpse of Warhol’s authentic engraved signature, alongside the specific production number indicating its unique placement within the tightly restricted 86-piece series.

“Our objective is to take inspiration from Andy Warhol’s creations without strictly reproducing each of his works on a dial,” Stéphanie Sivrière, the artistic director of Piaget, explained in an official press statement regarding the design philosophy behind the project. “The direct connection between Andy Warhol and Maison Piaget is color, particularly through the use of ornamental stones, which remains the common thread of this very distinctive timepiece.”

This stunning release marks yet another chapter in an ongoing relationship between the luxury watchmaker and the foundation that preserves the artist’s immense cultural footprint. The partnership officially blossomed in 2024, when Piaget was given the formal go-ahead by the Andy Warhol Foundation for the Visual Arts to officially rename its Black Tie watch. That initial timepiece was itself a modern reinvention of the iconic Ref. 15102, a bold 45-millimeter cushion-shaped luxury watch that Warhol himself proudly owned and wore during his lifetime.

Under the terms of the new multi-year licensing agreement, the maison was also granted the creative freedom to craft one exceptional watch annually that draws direct inspiration from the expansive oeuvre of the artist. As a direct result of this creative freedom, Piaget dropped the limited Collage timepiece back in 2025, which featured a vibrant dial composed of striking blocks of pink opal, green chrysoprase, and yellow serpentine.

Now, that celebrated timepiece is followed by the newly unveiled 2026 iteration, with pricing details currently available exclusively upon request for serious collectors and connoisseurs. With two remarkable releases now firmly established in the ongoing series, watch enthusiasts and art lovers alike will simply have to wait and see what creative directions and artistic inspirations are in the cards for the 2027 installment of the partnership.

As part of the wider cultural celebrations surrounding Art Week NYC, a prominent citywide gathering dedicated to highlighting contemporary art, Jean-Bernard Forot, Piaget’s Head of Patrimony, is scheduled to speak with ARTnews senior editor Maximiliano Durón. Their upcoming conversation will delve deeply into Warhol’s legendary personal love of fine timepieces, as well as the fascinating evolution of the watchmaker’s ongoing collaboration with the Andy Warhol Foundation for the Visual Arts that naturally grew out of that shared history. The discussion is set to take place at the PMC Studio on Saturday, November 14, bringing together the worlds of high-end horology and contemporary art history for a public audience.