Retailers have officially signaled that the holiday shopping season has arrived early this year, operating on the clear understanding that consumers are looking for Black Friday deals right now rather than waiting for late November. Major home brands and design houses, including Arhaus, Serena & Lily, Brooklinen, and others, have already rolled out deep discounts across bedding, area rugs, and accent furniture. Alongside these foundational home upgrades, many brands have stocked their digital storefronts with holiday decor collections featuring festive wreaths and artificial Christmas trees already marked down. This early kickoff allows homeowners to refresh virtually every corner of their living spaces well before hosting family and guests for the upcoming holiday season.
The timing of these promotions brings a distinct advantage for early shoppers, with discounts plunging as deep as 70% off at select retailers. These substantial price cuts provide a rare opportunity to check off an entire interior design and holiday shopping list long before the Thanksgiving turkey is even in the oven. For anyone who has been waiting for the right moment to invest in a major home upgrade or refresh tired linens, the retail market is currently signaling a green light. Major design brands are rolling out their seasonal inventory reductions early, offering a comprehensive look at what top-tier home retailers have prepared ahead of the traditional holiday rush.
Serena & Lily: Up to 50% Off Everything
Serena & Lily’s major seasonal sales event headlines the early discounts, offering up to 50% off sitewide. Shoppers can find markdowns reaching 50% off pillows, 40% off mirrors and accent lighting, and 30% off bedding and rugs, among a broad assortment of home goods. To sweeten the promotion, the brand is offering free shipping across all orders, making it easier to orchestrate a complete room makeover all at once.
While lightweight percale sheets might not be the first thing that comes to mind in the chilly depths of November, this airy cotton actually pairs exceptionally well with down duvet inserts. With a 50% discount applied, the value proposition is hard to ignore for seasonal shoppers looking to upgrade their primary or guest bedrooms. The brand’s hydrangea percale sheets, for instance, offer an exceptionally light feel, featuring a delicate floral pattern on a sky-blue background that gives the impression of being hand-painted. The translucent, breezy quality of the fabric mimics the delicate texture of actual flower petals, and the blue hydrangea colorway can even double as a whimsical touch for a winter wonderland-themed bedroom. Early purchasers of bedding sets during this promotional window also qualify to receive a complimentary tote bag.
The broader Serena & Lily markdown extends well beyond linens to include statement lighting and foundational decor pieces. The Capiz Honeycomb Pendant, originally priced at $848, is currently marked down to $638, introducing a coastal-modern glow to dining rooms or entryways. Similarly, the brand’s Flora Rug has seen its price drop from $558 to $340, offering a softer, botanical-inspired foundation for living spaces or bedrooms looking for a pre-holiday refresh.
Lulu and Georgia: Up to 70% Off Holiday Decor
Lulu and Georgia has long maintained a reputation for blending traditional sensibilities with modern design aesthetics, a philosophy clearly reflected in its holiday decor offerings. Within the brand’s expansive sale section, shoppers can find items like the Preserved Flax and Cedar Wreath, which features vibrant green cedar branches paired with tiny flax red baubles to create a dynamic, swirling holiday focal point. Originally retailed at $108, the festive wreath is currently available for $76.
Accent pieces are also heavily discounted, with items like the Brandis Velvet Pillow dropping from $98 to $49, offering an easy way to introduce rich seasonal texture to sofas and armchairs. With more than 300 active markdowns live on the site, shoppers willing to browse the digital sale pages will find discounts reaching as high as 70% off across various holiday and home decor categories.
Brooklinen: Up to 75% Off Bedding and Bath Items
Brooklinen is well-known for its frequent promotional offerings, but the brand has elevated its early holiday discounts by coupling sitewide price cuts with bundle deals offering at least 15% off. Shoppers browsing the Last Call section can uncover even deeper discounts, including sham sets marked down by up to 75% off. Because popular colorways and seasonal hues tend to sell out quickly across the brand’s catalog, signing up for early-access emails has become a recommended strategy for securing desired items before inventory depletes.
Among the brand’s most popular offerings are its plush cashmere sheets and Turkish-cotton towels, the latter of which frequently top independent best-of lists for bathroom essentials. Crafted from 100% Aegean Turkish cotton, these towels deliver a cushy, highly absorbent texture designed to replicate a luxury spa experience at home. The Super-Plush Turkish Cotton Bath Towel Bundle, normally priced at $238, is currently reduced to $178. For those looking to overhaul their sleeping quarters, the Heathered Cashmere Hardcore Sheet Bundle offers a comprehensive bedding solution, dropping from $728 down to $597 for the full package.
Crate & Barrel: Up to 60% Off Designer Furniture
Designer home furnishings at Crate & Barrel are seeing significant reductions, with clearance markdowns stretching up to 60% off. The curation includes notable collaborations and designer pieces, such as the Estate drink table by AD100 alum Jake Arnold. Featuring a forged-look cast-aluminum frame topped with travertine, the piece offers a subtle nod to 1940s French modernism and is marked down from $599 to $479.
Additionally, a burl plinth base serves as a pedestal for the sculptural swivel chair designed in collaboration with Laura Harrier and Tiffany Howell. Upholstered in a porcelain-colored velvet, the Salon Swivel Chair has received a 20% price cut ahead of standard Black Friday and Cyber Monday windows, dropping from $999 to $799. Crate & Barrel has also announced that in-stock furniture orders placed by November 17 will arrive in time for Thanksgiving, while holiday decor orders currently qualify for free shipping.
Balsam Hill: Up to 40% Off Artificial Christmas Trees and Holiday Decor
Balsam Hill’s Friends & Family sale is currently taking 40% off top-rated artificial Christmas trees, providing a major incentive for shoppers looking to secure their holiday centerpieces early. The brand’s Fraser Fir model, which has earned top spots in expert testing guides, is designed to replicate the full silhouette of real firs found in the Appalachian Mountains. Featuring "true needle" foliage utilizing 40 different branch variations for a realistic appearance, the tree is frequently chosen as the official White House Christmas tree. Beyond trees, the sale encompasses wreaths, garlands, and intricate lit wooden Christmas mantel villages. Orders placed during this early window are guaranteed to arrive before Thanksgiving, allowing decorators to begin their seasonal transformations on schedule. The Balsam Hill Fraser Fir is currently discounted from $1,499 to $1,299, while the Classic Blue Spruce model has been reduced from $1,399 to $1,049.
Anthropologie: Up to 40% Off Decor and Outdoor
Anthropologie’s early holiday markdowns are accompanied by free shipping promotions for orders totaling $50 or more, encouraging shoppers to get a head start on stocking stuffers and hostess gifts. Beyond small accessories, the sale features off-season outdoor items, such as outdoor slipcover sets, which offer savings of several hundred dollars.
Among the standout interior pieces is the Ziggy Scalloped Wood Floor Mirror. Capitalizing on the broader design trend toward scalloped details, the mirror features a decorative wooden frame that can either lean against a wall or be hung to preserve floor space. Originally retailing at $998, the mirror is currently marked down to $595. Similarly, seasonal outdoor accessories like the Business & Pleasure Co. Al Fresco Loveseat Cushion Slipcover Set have been reduced from $398 to $250.
Dyson: Up to $400 Off Vacuums
Dyson continues to be a staple for high-tech floor care, and the brand’s early holiday event features substantial price cuts across robot vacuums and cordless models, accompanied by free shipping on all orders. The Dyson Car+Boat Handheld Vacuum, which serves as a practical tool for clearing pine needles from living room floors after setting up a live Christmas tree, is currently discounted from $300 to $230. Equipped with a crevice tool that reaches up to seven inches into tight spaces, the handheld device easily manages debris in hard-to-reach areas like the folds of a sectional sofa. Larger cordless models are also included in the promotion, with the Dyson V8 Cyclone discounted from $400 to $299, and the Dyson V10 Konical reduced from $500 to $400.
Parachute: Up to 15% Off Organic Bedding and Bath Bundles
Parachute is extending its standard 60-day returns and free shipping alongside 15% off organic bedding and bath bundles. Beyond core linens, the brand has marked down accessories like robes and slippers by up to 50%. The Terry Stripe Slippers, crafted from a lightweight 360 GSM terry fabric with a cushioned, grippy rubber sole, offer machine-washable comfort and are currently priced at $29, down from $59. Meanwhile, the brand’s Organic Cloud Cotton Duvet Cover has been reduced from $249 to $199 as part of the early promotional offerings.
Caraway Home: Up to 25% Off Sitewide
Caraway Home is offering 25% off sitewide on early Black Friday items, with select storage containers and cookware sets marked down by over 40%. The brand’s signature 12-piece nonstick ceramic cookware set—which includes three pans and a Dutch oven—is available in eight colorways with a choice of nickel or gold metal handle finishes. Originally priced at $675, the set is currently marked down to $356 directly through the retailer. Additionally, the brand’s 12-piece Food Storage Set has seen its price reduced from $310 to $189, offering practical kitchen organization tools ahead of heavy holiday cooking schedules.
Arhaus: Up to 50% Off Last-Chance Inventory
Arhaus has introduced tiered savings offering 25% off orders of $5,000 or more, alongside deeper discounts on Last-Chance inventory exceeding 50% off. Accent items like the Soma Martini Table, featuring a patinated cast-aluminum finish designed to mimic a treasured antique, have been sharply reduced from $500 to $175. Smaller decor items, such as the sculptural Eva Seedpod Vase, are also marked down by 20%, dropping from $100 to $80 while supplies last.
Buffy: Up to 25% Off Bedding Sitewide
Buffy is offering 25% off sitewide during its early access event, making guest room preparation more budget-friendly. The brand’s quilted Cloud Comforter, a lightweight, breathable Tencel lyocell option designed for year-round use, is discounted from $199 to $149. Complementing the comforter, the brand’s Breeze sheet set—crafted from eucalyptus-derived fibers known for their cooling properties—is similarly marked down from $199 to $149, providing a complete bedding refresh option for early holiday shoppers.
