HIGH POINT, N.C. — The High Point Market Authority (HPMA) has officially announced the lineup of interior design influencers selected to host its official Instagram account, @highpointmarket, during the upcoming fall trade event. Running from October 17 through October 21, the social media takeover will offer design professionals and enthusiasts an immersive, behind-the-scenes look at the world’s largest home furnishings trade event, matching the exact dates of the highly anticipated Fall Market.
For this season’s program, HPMA has tapped 10 distinct design talents to chronicle their personal experiences, professional discoveries, and daily journeys across the expansive North Carolina campus. The curated lineup of tastemakers will give followers a comprehensive view of the vast marketplace by showcasing major exhibitor showrooms, exclusive product previews, specialized educational programming, and dynamic networking and social events happening throughout the week.
The multi-day social media event kicks off on Saturday, October 17, featuring contributions from Sarah Ann Morales, posting via @interiorelementsny, and Monika Nessbach, sharing her insights at @designbar. As the weekend progresses into Sunday, October 18, the takeover continues with the creative team of Robin and Regina Reaves, representing @randrinteriordesign, followed by Laetitia Laurent of @laurenellinteriors, who will offer her distinct aesthetic perspective on the day’s market happenings.
Moving into the workweek on Monday, October 19, the spotlight shifts to Anissa Zajac via @housesevendesign and Rona Graf, posting through @graceblu. The following day, Tuesday, October 20, features content curated by Rayana Schmitz of @firefinish_interiors alongside Ali Faulkner, who can be followed at @aefinteriors.
The final day of the event, Wednesday, October 21, features a robust three-person roster to capture the closing events of the market. This group includes Justin Q Williams posting at @JustinQWilliams, Libby Barnes of @pipergraydesigns, and Brad Thorton sharing his perspective through @thorntonprojects.
Throughout the duration of the event, each participating interior design influencer will tag their live updates and posts using the dedicated #HPMKT hashtag, allowing digital attendees and industry peers to easily track, engage with, and follow their scheduled market activities across the designated dates. This digital strategy ensures that those unable to attend the massive trade event in person can still experience the vibrancy and fast-paced environment of the showrooms.
Tammy Covington, president and chief executive officer of the High Point Market Authority, emphasized the value that these diverse perspectives bring to the broader design community and the organization’s digital audience.
"With 10 unique perspectives, our Instagram followers will get a wide view of all that High Point Market has to offer this season," said Covington, highlighting the breadth of the program. "Tune in daily to get real-time tips and leads for the best showrooms, product debuts and more."
The selection process for these seasonal takeovers is deliberate and competitive. Influencers are chosen by the organization based on the consistent quality, aesthetic standard, and professional style of the content they routinely publish on their own independent social media channels.
Managed directly by the High Point Market Authority, the official High Point Market Instagram account serves as a primary, year-round digital destination for home furnishings inspiration, industry news, and real-time happenings. By pairing the channel with established and emerging design influencers during peak market seasons, HPMA continues to bridge the physical trade experience with digital engagement, offering global audiences a front-row seat to the trends shaping the future of interior design.
